Firstly McKinsey came up with this data during a recent survey of 15,000 consumers in 15 countries, undertaken to create a profile of what the firm calls the “iConsumer.” Bertil Chappuis, principal for McKinsey & Company’s Silicon Valley office, presented his findings on Tuesday morning at Forbes’ Techonomy conference in Tuscon, Ariz.
Here’s GigaOM on the results:
“Of the iPad owners McKinsey surveyed, it found that 62 percent never take their iPad outside their house. In other words, it’s being used as just another home computer, like a replacement laptop for tasks such as watching video or browsing the web. While the iPad is “finding its way into places in the home we didn’t have computing in the past,” the living room is where people use their iPad: 70 percent of usage takes place there.”Well really I didn't thought that iPad will stay in home, I think people use their iPads in the toilet or something like this...
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